Sairo

Fashion Evolution: 2075

Fashion Promotion students in their final year at University of Lancashire presented the future of fashion retail. In this exhibition of their concepts, they imagined how familiar contemporary brands might connect with us as consumers 50 years from now. It was presented alongside an AI imagined digital rendering by Sairo, a Lancashire based company working with today’s fashion brands to build lasting connections with the next generation through the digital worlds they live in. It invited us to think about how we consume fashion, how we wear fashion and how we balance the environmental crisis with our ever-present desire for newness and creative expression now and in the future.